Reimagining how people save, share and relive precious memories through Amazon Photos app and devices, using thoughtful AI: Alexa, Fire TV, Echo, etc.

Led 0→1 design for Adobe's enterprise GenAI tools, emphasizing AI-generated images, bulk editing, and scalable model training UX.

Contributed to $10M+ ARR growth on GenAI MINT team by launching brand-safe AI generation for creative workflows, image/animation, bulk prompting, and on-brand styling with Style kits.

Partnered with UX researchers to lead validation of GenAI use cases with top brands, shaping roadmap priorities and features.

Established UX patterns for GenAI integration in Adobe platforms, adopted enterprise-wide across bulk creation teams.

Led accessibility initiative scaling AI-generated image alt text from 15% → 95% coverage, boosting SEO and inclusivity for millions of merchants.

Reduced broken image links by 25% with improved file management systems.

Shipped net-new content creation flows adopted across teams.

Drove +25% enrollment intent by launching Coursera Plus (Coursera first subscription plan).

+100% conversion on Master Track Degree programs pages, with full redesign, A/B testing, and new content.

Created Coursera's first mobile design guide, aligning cross-functional teams on product vision, documentation, and implementation.

Embedded user research into all stages of growth funnel optimization.

Over 20% reduction in shopping time with in-store interactive map within mobile app.

Lead end-to-end product design for Instacart mobile app for Shopper experience.

Built a new email design framework used across departments.

Launched vidIQ's first mobile app, leading design from user discovery to product execution.

Designed first AI-native mobile experience for content creators.

Planned and edited design articles engaging the Design community.

Wrote top-ranking articles leading to new lead generation.

Featured by Adobe Creative Blog, Designer News, Pocket, and more.

Launched brands and products for early-stage startups.

Managed a cross-functional team of 10.

Led UX, Product Design & Creative Direction across apps and sites.

Led UX/UI for products in the company's digital transformation.

User testing & prototyping an internal CRM app for sales.

Designed landing pages and purchase flows across the funnel.

Led design for SaaS product and marketing collateral.

Contributed to digital marketing for lead generation & sales.

Art direction and design for startups and agencies.

Clients included: Unicef, Adobe, Lexus, and more.